Comments on: Volvo S60, Spot the Difference? http://www.carfinance.org.uk/volvo-s60-spot-the-difference/ The latest automobile news & videos Wed, 18 Nov 2009 12:51:13 -0500 http://wordpress.org/?v=2.8.3 hourly 1 By: Alexander http://www.carfinance.org.uk/volvo-s60-spot-the-difference/comment-page-1/#comment-20 Alexander Wed, 18 Nov 2009 12:51:13 +0000 http://www.carfinance.org.uk/?p=188#comment-20 As you say, this new S60 looks a lot like the old one, but that can easily be considered a good thing. The old S60 was a stunner from day one, and still looks good (though my impartiality can be called into question since I own one), and car manufacturers can just as easily be branded as being too conservative while at the same time being lauded for keeping a consistent aesthetic line from model to model. Volvo made a big break with the S80, from a boxy style to the current more curvy lines. I think models the C30 and C70 also marked a bold move for Volvo, delving into sections of the market that were new to them, or at least, where they hadn't had cars for many years. Big breaks in aesthetics have to be thought out, to see if they're worth it. Citroën made a big statement with cars like the C3, C4, etc., because they purposely wanted to distinguish the new line-up of Citroën's from the awfully dismal corporate models of the 90's. The new S60, definitely marks something new for Volvo, and though it may not be a huge break with the past, it's a clear step in a process of evolution for the brand As you say, this new S60 looks a lot like the old one, but that can easily be considered a good thing. The old S60 was a stunner from day one, and still looks good (though my impartiality can be called into question since I own one), and car manufacturers can just as easily be branded as being too conservative while at the same time being lauded for keeping a consistent aesthetic line from model to model.

Volvo made a big break with the S80, from a boxy style to the current more curvy lines. I think models the C30 and C70 also marked a bold move for Volvo, delving into sections of the market that were new to them, or at least, where they hadn’t had cars for many years.

Big breaks in aesthetics have to be thought out, to see if they’re worth it. Citroën made a big statement with cars like the C3, C4, etc., because they purposely wanted to distinguish the new line-up of Citroën’s from the awfully dismal corporate models of the 90’s.

The new S60, definitely marks something new for Volvo, and though it may not be a huge break with the past, it’s a clear step in a process of evolution for the brand

]]>